Urbanmix
Urbanmix
Real estate tech platform enhancing property management with 3D visualization.
Real estate tech platform enhancing property management with 3D visualization.
company
Urbanmix
role
Product Designer
Timeline
8 Weeks
COllaborators
Product Manager, Developer
This page looks better in dark mode
For best experience, turn it on from the main menu
This page looks better in dark mode
For best experience, turn it on from the main menu
This page looks better in dark mode
For best experience, turn it on from the main menu
About Urbanmix
About Urbanmix
Urbanmix is a real estate tech platform that enhances property management by using AI-driven 3D visualization to automate workflows, simplify decision-making, and increase occupancy in multifamily buildings. Urbanmix helps developers maximize returns by efficiently retrofitting existing buildings.
Urbanmix is a real estate tech platform that enhances property management by using AI-driven 3D visualization to automate workflows, simplify decision-making, and increase occupancy in multifamily buildings. Urbanmix helps developers maximize returns by efficiently retrofitting existing buildings.
Urbanmix is a real estate tech platform that enhances property management by using AI-driven 3D visualization to automate workflows, simplify decision-making, and increase occupancy in multifamily buildings. Urbanmix helps developers maximize returns by efficiently retrofitting existing buildings.
The project & the impact
The project & the impact
At Beshi, we delivered end-to-end product services for Urbanmix, including product management, product development, and design. After a few months of fast-paced work and collaboration, Urbanmix successfully raised pre-seed investment and opened the platform for beta users.
At Beshi, we delivered end-to-end product services for Urbanmix, including product management, product development, and design. After a few months of fast-paced work and collaboration, Urbanmix successfully raised pre-seed investment and opened the platform for beta users.
At Beshi, we delivered end-to-end product services for Urbanmix, including product management, product development, and design. After a few months of fast-paced work and collaboration, Urbanmix successfully raised pre-seed investment and opened the platform for beta users.
Project Goal
Project Goal
Developing the next generation of a real estate management platform by creating a collaboration tool with automated workflows and interactive 3D models. The goal is to quickly release an alpha version to attract investors and meet stakeholder expectations.
Developing the next generation of a real estate management platform by creating a collaboration tool with automated workflows and interactive 3D models. The goal is to quickly release an alpha version to attract investors and meet stakeholder expectations.
Developing the next generation of a real estate management platform by creating a collaboration tool with automated workflows and interactive 3D models. The goal is to quickly release an alpha version to attract investors and meet stakeholder expectations.
Before
Before
Urbanmix aimed to gamify real estate management, inspired by The Sims, Rollercoaster Tycoon, and Duolingo. They shared a detailed mood board, and the first version of the platform was designed very closely around it by another agency. However, the initial version focused more on visual inspiration than on user needs, behavior, or how users would interact with the platform.
Urbanmix aimed to gamify real estate management, inspired by The Sims, Rollercoaster Tycoon, and Duolingo. They shared a detailed mood board, and the first version of the platform was designed very closely around it by another agency. However, the initial version focused more on visual inspiration than on user needs, behavior, or how users would interact with the platform.
Urbanmix aimed to gamify real estate management, inspired by The Sims, Rollercoaster Tycoon, and Duolingo. They shared a detailed mood board, and the first version of the platform was designed very closely around it by another agency. However, the initial version focused more on visual inspiration than on user needs, behavior, or how users would interact with the platform.
After
After
We realigned the platform with user needs, balancing the 3D vision with practical usability. Tables were reintroduced to support users unfamiliar with 3D, creating a smoother transition. The new design feels more familiar, with improved navigation, intuitive data previews, and a user-centered experience.
We realigned the platform with user needs, balancing the 3D vision with practical usability. Tables were reintroduced to support users unfamiliar with 3D, creating a smoother transition. The new design feels more familiar, with improved navigation, intuitive data previews, and a user-centered experience.
We realigned the platform with user needs, balancing the 3D vision with practical usability. Tables were reintroduced to support users unfamiliar with 3D, creating a smoother transition. The new design feels more familiar, with improved navigation, intuitive data previews, and a user-centered experience.
User Research and Market Analysis
User Research and Market Analysis
Owners lose 10% of their rent revenue on vacancies because of the time it takes to turn over a unit (the time between one tenant's move-out to a new tenant's move-in).
Through persona development and market research, we surfaced critical pain points in property management, identifying unmet needs and opportunities to build a more user-centric solution.
Owners lose 10% of their rent revenue on vacancies because of the time it takes to turn over a unit (the time between one tenant's move-out to a new tenant's move-in).
Through persona development and market research, we surfaced critical pain points in property management, identifying unmet needs and opportunities to build a more user-centric solution.
Owners lose 10% of their rent revenue on vacancies because of the time it takes to turn over a unit (the time between one tenant's move-out to a new tenant's move-in).
Through persona development and market research, we surfaced critical pain points in property management, identifying unmet needs and opportunities to build a more user-centric solution.
Data Fragmentation
Data Fragmentation
Data Fragmentation
Building information is scattered across multiple apps and locations, making it difficult to maintain full occupancy and manage large portfolios efficiently.
Building information is scattered across multiple apps and locations, making it difficult to maintain full occupancy and manage large portfolios efficiently.
Building information is scattered across multiple apps and locations, making it difficult to maintain full occupancy and manage large portfolios efficiently.
Lack of Visibility
Lack of Visibility
Lack of Visibility
Asset managers often have no clear view into building operations, leading to vacant units staying unnoticed for months.
Asset managers often have no clear view into building operations, leading to vacant units staying unnoticed for months.
Asset managers often have no clear view into building operations, leading to vacant units staying unnoticed for months.
Poor Collaboration
Poor Collaboration
Poor Collaboration
Property managers, contractors, vendors, and leasing agents operate in silos, with no centralized way to coordinate and communicate effectively.
Property managers, contractors, vendors, and leasing agents operate in silos, with no centralized way to coordinate and communicate effectively.
Property managers, contractors, vendors, and leasing agents operate in silos, with no centralized way to coordinate and communicate effectively.
Inefficient Tools
Inefficient Tools
Inefficient Tools
Teams either rely on too many disconnected apps, or none at all, resulting in operational gaps, lost information, and slower decision-making.
Teams either rely on too many disconnected apps, or none at all, resulting in operational gaps, lost information, and slower decision-making.
Teams either rely on too many disconnected apps, or none at all, resulting in operational gaps, lost information, and slower decision-making.
Usability Gaps & Vision Alignment from Previous Design
Usability Gaps & Vision Alignment from Previous Design
By auditing the existing designs, we pinpointed key friction points and gaps between the product vision and real user behaviors, setting the foundation for a more intuitive and effective user experience.
By auditing the existing designs, we pinpointed key friction points and gaps between the product vision and real user behaviors, setting the foundation for a more intuitive and effective user experience.
By auditing the existing designs, we pinpointed key friction points and gaps between the product vision and real user behaviors, setting the foundation for a more intuitive and effective user experience.
Stick to Familiarity
Stick to Familiarity
Stick to Familiarity
Users were hesitant to move away from traditional spreadsheets, finding it hard to adopt a fully 3D-based workflow without a familiar backup.
Users were hesitant to move away from traditional spreadsheets, finding it hard to adopt a fully 3D-based workflow without a familiar backup.
Users were hesitant to move away from traditional spreadsheets, finding it hard to adopt a fully 3D-based workflow without a familiar backup.
3D Model Orientation Challenges
3D Model Orientation Challenges
3D Model Orientation Challenges
Users struggled to navigate and interpret the 3D model, making it difficult to rely on it as their primary tool for property management.
Users struggled to navigate and interpret the 3D model, making it difficult to rely on it as their primary tool for property management.
Users struggled to navigate and interpret the 3D model, making it difficult to rely on it as their primary tool for property management.
Cognitive Overload
Cognitive Overload
Cognitive Overload
The playful, game-like environment introduced unnecessary complexity for users who expected quick, task-focused interactions, not exploratory navigation.
The playful, game-like environment introduced unnecessary complexity for users who expected quick, task-focused interactions, not exploratory navigation.
The playful, game-like environment introduced unnecessary complexity for users who expected quick, task-focused interactions, not exploratory navigation.
Unclear Action Paths
Unclear Action Paths
Unclear Action Paths
The visual-heavy design lacked clear call-to-actions and entry points for important tasks, making everyday workflows feel confusing rather than clear and simplified.
The visual-heavy design lacked clear call-to-actions and entry points for important tasks, making everyday workflows feel confusing rather than clear and simplified.
The visual-heavy design lacked clear call-to-actions and entry points for important tasks, making everyday workflows feel confusing rather than clear and simplified.
Missing Crucial Data
Missing Crucial Data
Missing Crucial Data
The interface overlooked essential operational data needed by managers to make fast decisions. Given their limited time and attention, users needed faster access to critical building and portfolio information, without having to dig through the 3D model.
The interface overlooked essential operational data needed by managers to make fast decisions. Given their limited time and attention, users needed faster access to critical building and portfolio information, without having to dig through the 3D model.
The interface overlooked essential operational data needed by managers to make fast decisions. Given their limited time and attention, users needed faster access to critical building and portfolio information, without having to dig through the 3D model.
Clarity & Navigation Challenges
Clarity & Navigation Challenges
Clarity & Navigation Challenges
User feedback revealed challenges around navigation clarity, content hierarchy, and helping users easily identify where to focus and how to complete key tasks.
User feedback revealed challenges around navigation clarity, content hierarchy, and helping users easily identify where to focus and how to complete key tasks.
User feedback revealed challenges around navigation clarity, content hierarchy, and helping users easily identify where to focus and how to complete key tasks.
Defining the Problem & Shaping the Path Forward
Defining the Problem & Shaping the Path Forward
From gaps in the user journey and missing features to the need for scalable design, we crafted solutions that aligned user needs with business goals and set the foundation for growth beyond the MVP.
From gaps in the user journey and missing features to the need for scalable design, we crafted solutions that aligned user needs with business goals and set the foundation for growth beyond the MVP.
From gaps in the user journey and missing features to the need for scalable design, we crafted solutions that aligned user needs with business goals and set the foundation for growth beyond the MVP.
Challenge: Undefined user journey in platform
Challenge: Undefined user journey in platform
Challenge: Undefined user journey in platform
Solution: Improving overall flow, UX & UI of the platform and bridge the gap between product assumptions and actual user needs.
Solution: Improving overall flow, UX & UI of the platform and bridge the gap between product assumptions and actual user needs.
Solution: Improving overall flow, UX & UI of the platform and bridge the gap between product assumptions and actual user needs.
Challenge: Undefined crucial features
Challenge: Undefined crucial features
Challenge: Undefined crucial features
Solution: Refine product strategy, scope, and features to align with business goals and stay on track with the accelerated timeline.
Solution: Refine product strategy, scope, and features to align with business goals and stay on track with the accelerated timeline.
Solution: Refine product strategy, scope, and features to align with business goals and stay on track with the accelerated timeline.
Challenge: Design for scalability
Challenge: Design for scalability
Challenge: Design for scalability
Solution: Building a modular, scalable system that allows Urbanmix to grow beyond the MVP, supporting new features, property types, and evolving user needs without requiring a full redesign.
Solution: Building a modular, scalable system that allows Urbanmix to grow beyond the MVP, supporting new features, property types, and evolving user needs without requiring a full redesign.
Solution: Building a modular, scalable system that allows Urbanmix to grow beyond the MVP, supporting new features, property types, and evolving user needs without requiring a full redesign.
UrbanMix Platform Redesign
UrbanMix Platform Redesign
UrbanMix needed to revamp its platform to better suit its user personas. We prioritized familiar UI elements and design patterns to make the platform more accessible, especially for users who aren't tech-savvy, while still keeping the delicate balance between spreadsheet data to the 3D model.
UrbanMix needed to revamp its platform to better suit its user personas. We prioritized familiar UI elements and design patterns to make the platform more accessible, especially for users who aren't tech-savvy, while still keeping the delicate balance between spreadsheet data to the 3D model.
UrbanMix needed to revamp its platform to better suit its user personas. We prioritized familiar UI elements and design patterns to make the platform more accessible, especially for users who aren't tech-savvy, while still keeping the delicate balance between spreadsheet data to the 3D model.
Wireframes
Wireframes
Analytics Bar Exploration
Analytics Bar Exploration
Deliverables
Deliverables
Our work included a redefined UX flow, a flexible UI design system, and modular components to support future growth. A key part of the solution was combining the 3D model with supportive tables and data previews, helping users process information more easily by maintaining familiar habits. This hybrid approach was designed to ease the transition, build user confidence, and encourage broader adoption of the 3D model as a complete, interactive overview of their real estate portfolio. We also provided updated documentation and a refined feature roadmap to guide post-MVP development.
Our work included a redefined UX flow, a flexible UI design system, and modular components to support future growth. A key part of the solution was combining the 3D model with supportive tables and data previews, helping users process information more easily by maintaining familiar habits. This hybrid approach was designed to ease the transition, build user confidence, and encourage broader adoption of the 3D model as a complete, interactive overview of their real estate portfolio. We also provided updated documentation and a refined feature roadmap to guide post-MVP development.
Our work included a redefined UX flow, a flexible UI design system, and modular components to support future growth. A key part of the solution was combining the 3D model with supportive tables and data previews, helping users process information more easily by maintaining familiar habits. This hybrid approach was designed to ease the transition, build user confidence, and encourage broader adoption of the 3D model as a complete, interactive overview of their real estate portfolio. We also provided updated documentation and a refined feature roadmap to guide post-MVP development.
Interactive Prototype
Touch the platform mockup to explore the prototype.
Touch the platform mockup to explore the prototype.
What We Solved
What We Solved
Clarified Navigation and Visual Hierarchy
Clarified Navigation and Visual Hierarchy
Clarified Navigation and Visual Hierarchy
Simplified the layout, clarified user flows, and established clear hierarchy so managers immediately understand where to focus and what actions to take.
Simplified the layout, clarified user flows, and established clear hierarchy so managers immediately understand where to focus and what actions to take.
Simplified the layout, clarified user flows, and established clear hierarchy so managers immediately understand where to focus and what actions to take.
Balanced 3D Visualization with Data Clarity
Balanced 3D Visualization with Data Clarity
Balanced 3D Visualization with Data Clarity
Bridged the gap between playful 3D elements and practical decision-making. Complemented the 3D model with clear tables and structured data views, helping users quickly interpret complex information without being overwhelmed by visual elements.
Bridged the gap between playful 3D elements and practical decision-making. Complemented the 3D model with clear tables and structured data views, helping users quickly interpret complex information without being overwhelmed by visual elements.
Bridged the gap between playful 3D elements and practical decision-making. Complemented the 3D model with clear tables and structured data views, helping users quickly interpret complex information without being overwhelmed by visual elements.
Surfaced Key Portfolio Insights
Surfaced Key Portfolio Insights
Surfaced Key Portfolio Insights
Designed high-level dashboards and building-level views that highlight KPIs, occupancy rates, and alerts, helping managers make faster, informed decisions.
Designed high-level dashboards and building-level views that highlight KPIs, occupancy rates, and alerts, helping managers make faster, informed decisions.
Designed high-level dashboards and building-level views that highlight KPIs, occupancy rates, and alerts, helping managers make faster, informed decisions.
Balanced Visual Appeal with Usability
Balanced Visual Appeal with Usability
Balanced Visual Appeal with Usability
Refined visual elements to support function, not distract from it. We prioritized usability over gamification references.
Refined visual elements to support function, not distract from it. We prioritized usability over gamification references.
Refined visual elements to support function, not distract from it. We prioritized usability over gamification references.
Enabled Scalable Comparison Across Properties
Enabled Scalable Comparison Across Properties
Enabled Scalable Comparison Across Properties
Designed proportional logic and status breakdowns that adapt to any number of units, making the experience consistent across the portfolio.
Designed proportional logic and status breakdowns that adapt to any number of units, making the experience consistent across the portfolio.
Designed proportional logic and status breakdowns that adapt to any number of units, making the experience consistent across the portfolio.
Post Delivery Overview
Post Delivery Overview
While working closely with UrbanMix, we continuously improved the platform and to completed the flow and stages. Along the way, I was excited to contribute to several other key projects and milestones:
While working closely with UrbanMix, we continuously improved the platform and to completed the flow and stages. Along the way, I was excited to contribute to several other key projects and milestones:
While working closely with UrbanMix, we continuously improved the platform and to completed the flow and stages. Along the way, I was excited to contribute to several other key projects and milestones:
UrbanMix Raised Pre-Seed
UrbanMix Raised Pre-Seed
UrbanMix Raised Pre-Seed
After several months of intense collaboration, Urbanmix successfully raised their pre-seed funding.
After several months of intense collaboration, Urbanmix successfully raised their pre-seed funding.
After several months of intense collaboration, Urbanmix successfully raised their pre-seed funding.
AR & VR MVP
AR & VR MVP
AR & VR MVP
We developed with Urbanmix an AR & VR MVP in collaboration with their potential investor.
We developed with Urbanmix an AR & VR MVP in collaboration with their potential investor.
We developed with Urbanmix an AR & VR MVP in collaboration with their potential investor.
Alpha Release
Alpha Release
Alpha Release
Urbanmix launched their Alpha on time to clients and stakeholders, thanks to our agile development.
Urbanmix launched their Alpha on time to clients and stakeholders, thanks to our agile development.
Urbanmix launched their Alpha on time to clients and stakeholders, thanks to our agile development.
Mobile App Development
Mobile App Development
Mobile App Development
User wish to share their answers with their colleagues in different apps such as Slack, email, etc.
User wish to share their answers with their colleagues in different apps such as Slack, email, etc.
User wish to share their answers with their colleagues in different apps such as Slack, email, etc.
At-a-glance to AR & VR MVP
At-a-glance to AR & VR MVP
Watch the full video on Urbanmix YouTube Channel.
Watch the full video on Urbanmix YouTube Channel.
Watch the full video on Urbanmix YouTube Channel.
