Shalom. Hello.

I like figuring things out: how a feature should work, why a flow feels off, or how to make something actually useful. I dig deep when something’s not clicking, but I care just as much about the bigger picture. My background in industrial design helps me notice the details, keep users at the center, and ask the right questions. Over the years, I’ve worked on B2B and B2C products across fast-moving startups and structured corporate teams. That range taught me how to adapt, whether it means moving fast or slowing down to go deeper, and adjust my process based on the team, product, or stage we’re in.